What Is Carpet Bombing In Marketing

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What is carpet bombing in marketing.

To advertise a lot and in many different ways to a very large number of people. Prioritize digital marketing including traditional websites and social media. But consumer tolerance of marketing bombardment is wearing thin. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target.

Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing. The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages. Carpet bombing of cities towns villages. This is the carpet bombing method of cheap advertising.

Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land. Digital marketing also allows your ideal buyers to find you. The author writes that digital marketing is not an assembly line. What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product.

What it is not is tattooing your logo on someone. Traditional media follows the carpet bombing approach in which everyone gets the same message. A steady bombardment of emails and phone calls. Carpet bombing is usually achieved by dropping many unguided bombs.

Carpet bombing 404 audience. The problem is that there is tremendous waste and a lot of collateral damage. 1 1 a continuous flow of questions criticisms or information. Modern marketing avenues allow you to tweak the message depending on the audience persona.